Shutterfly Performance Marketing

Holiday 2024

“Try It On”

These videos sought to show the variety of cards available to choose on Shutterfly. There’s a card for every setting, every pose, every moment. This concept, proven successful in a wedding save the date ad, was blown out with holiday. I video art directed two families, prepped the art and storyboards, and provided direction for the video editor.

“Pimp My Card”

This ad was to show customization options. Your card doesn’t need to be “out-of-the-box.” This shows how a card can transform into one that represents the family.

Wedding 2024

Black Friday Promo

A promo first ad that showcased top products for couples at any stage of the wedding journey. I art directed and created the final assets.

“Try It On”

Evergreen 2024

Make My Book on the App

The primary goal was to drive downloads to the app. The secondary goal was to show the ease of using it via RTB 24-Hour-Designer service. I provided storyboarding and direction to a video editor.

“Addressing Options”

This video featured two ways to make it easy to send cards this holiday. It used a combo of assets from stock, studio shot, and video on location - ending with the emotion of receiving a card to remind viewers of the true value of sending a holiday card. I storyboarded, video art directed, and directed the video editor.

Black Friday Promo

A promo first ad that showcased best selling cards to drive conversion during the Black Friday sale. I provided video art direction and produced the final assets.

Gifting Carousel

“Beautifully Covered”

This video showed that Shutterfly is here for couples from save the dates to the wedding and beyond. This video included storyboarding, prepping product to show one suite and couple through the entire video, and video art directing.

Disney Photo Books