The Both And

Heidi is courageously pursuing a new passion. She’s a mom of three pursuing a masters and helping families navigate the complexities of receiving a medical diagnosis. For her family, it was navigating a diagnosis of downs syndrome. She started a platform to write, speak, counsel and to encourage others. The Both And is who families need when there are doctors speaking in different language and when raw emotions enter as they begin experiencing a new uncertainty.

The design work included branding and a website built on squarespace that she could manage on her own. The Both And logo needed to express empathy and confidence (I know what you’re feeling and you can do it) and comfort and optimism (You need familiarity and hope). The color palette reflects ultra empathy, staying grounded in a deep, enchanting green hue, while reflecting notes of optimism. The icon in the logo represents growth, new beginnings, and love.

Read my blog post to learn more about the concept of both/and and Heidi’s journey.

Exploration