Sophia Learning

Sophia learning is one way to earn general education courses without breaking the bank. It’s newly initiated subscription service lets students pay a flat fee each month and work through courses at their pace. Then they are able to transfer those credits to any university with a jump start on a degree.

Newly rebranded, I developed a design system for email. Its success is in that it was easy to hand off and the design could account for variances in email strategy. Additionally, it channels the same vibe as the website. Designs deemed unable to work for the web ended up working brilliantly for email. A tight collaboration with the web designers fueled successful design across all channels.

I designed in Sketch and created a DSM in InVision (as a subset of the web DSM). Because an external team was developing the email components, this worked well to document everything: governance, character counts, links to inspect the design, image sizes, best practices, and more.

Design: Jennie Soucheray // Copy: Tom Lewis // Creative Direction: Kate Bateman and Jake King // Strategy: Kalika Dugan and Melissa Lyon

Images and copy on the design shown are for illustrative purposes.