Meet Archd.

Archd is an all-in-one software platform that simplifies the administrative process for home stagers (with the potential of expanding to other industries in the future). It includes inventory management, CRM, invoicing, and payment processing.

The target demographic is Female business owners that love interior design, age range 40s – 50s. This demographic will shift of the next 10 years and transition towards 30s.

Visual creative should be sophisticated, clean, classic, tech-based.

Brainstorm

I was excited to create concepts for this new brand because of the power of the name and strong visual connection. An arch is historic, iconic and is having a moment in all areas of design right now. There were a lot of different directions this mark could go, especially with an ‘A’ to start.

3 Directions

My concepts ranged from a wordmark embodying a sleek tech feel to a modern traditional, which represents the current visual weight of interior design. I also created an option that aligns with Linden Creek, should it’s branding be related to the parent brand.

Concept 2: Synergy with Linden Creek (parent branding)

Revisions

The client wished to see iterations on 1A, with a slightly different ‘A' and 3B with more modern text vs an elevated serif. I still provided an option with a serif because the high contrast strokes and character of the font make for a unique modern statement.