Jennie Soucheray

It’s a heartwarming comedy about a soccer team in the Premier League. Ted Lasso is the boss, coach, and friend we all need reminding us that kindness trumps talent, status, and success (or lack of). With the positive sentiments resonating with so many, there isn’t a better Shutterfly partnership—send a laughable quote, father’s day gift, or personalized sports gear to your fellow Lasso lover.

We brought this campaign to light via stop motion gifs and photography that reflects the bold colors and sports theme from the show.

I created the web and app experience and art directed the in-studio product photo shoot, including a series of animations.

Creative direction: Gabe Pattison // Design and art direction partner: Sam Kollash // Writing: Merritt Bamrick

Capella University is an accredited online university that serves busy, working adults seeking to advance their career by earning a bachelor’s, master’s, doctoral degree, or a certificate. Capella offers flexible degree programs for part-time students and it’s curriculum combines theory and real-world application.

Capella.edu Home Page

The goal of redesigning the home page was: campaign alignment (based on a new campaign), show who Capella is, and get users to engage further with the site (click to see if Capella offers their desired program if this is their first visit). The page launched in January 2019.

Landing Page Re-Design

The goal of this project was to deliver an experience better suited to user needs that would lead to an increase in inquiries. Many research studies indicated the user needs: does Capella have my program, what are the program basics, is Capella credible and is this school a good fit.  The page was created and developed in an agile framework that included research, empathy mapping, journey mapping and slicing, creative concepting to align with new brand standards, and development.

Four landing pages were tested against the previous design (A/B, 50/50) and the new design outperformed the control. Variations of the new design will be rolled out on dozens of landing pages.

Design: Jennie Soucheray // Copy: Hannah Fischer // Creative Direction: Brent Meyer, Amy Pressnall // UX: Brent Meyer

Saint Mary’s Press has been conducting a research study on why young adults (between the ages of 16-24) are leaving the Catholic church. The goal of the study is to listen to these young adults, without judgment. They created a mini site to serve as a hub for the stories and research documents that leaders within the church can access.

We created a promotional booklet for the site that was sent to Catholic educators, leaders and youth pastors all across the US. We needed to make them aware of the project and help them have dialogue with youth that are struggling with the church.

Design: Jennie Soucheray // Copy: Maggie Sonnek

Linden Creek Home Staging provides staging, consulting and design services for the Raleigh-Durham area of North Carolina. Linden Creek brings practicality and modern taste to increase the value of homes and decrease time on market. The aesthetic of Linden Creek's staging is traditional meets modern. Geometry. Weight on neutral colors with a small pop of bold flavor. Woodwork. Textures. Tranquility. So that's the direction the design went. 

Design work included branding (with a logo and style guide), collateral, website, and marketing consulting. Inspiration for the design came from the name itself: Linden is a type of tree known for strength and longevity and Creek was added to communicate peace and tranquility. The icon leans into that—a house shape with a tree and leaves—and gives a stamp of authority and freshness (imagine the icon burned into a wood cutting board–that's what clients receive as a thank you). Typography, color and shapes bring the traditional meets modern feel.

Marketing recommendations (search engine optimization, the creation of a blog, and realtor baskets for promotion) along with clean, modern branding gave Linden Creek a leg up with entering the market in 2017. Within three months, success boomed from staging one house to staging $2.5M in real estate at once, including a $1M new construction house. The proof is in the pudding though :)

Design: Jennie Soucheray 

Dungarvin provides services to more than 2,200 individuals with physical and intellectual disabilities, mental illness, traumatic brain injuries and seniors. The organization prides itself on a person-centered approach and tailored-plans to each client, but has never marketed that differentiator.

We were called to create the "meat" around the existing brand and put together marketing materials to showcase at the Minnesota Social Service Association Conference. The creative needed to reflect Dungarvin’s collaborative and creative approach when working with clients.

Design: Jennie Soucheray // Copy: Maggie Sonnek

Mod in Minneapolis was a fashion show in Uptown, Minneapolis. The purpose of the event was to gather the community, reintroduce memorable 60s fashion and highlight local designers’ work on the runway.

The design is modern, minimal, clean, geometric, vintage, and soft. Materials for the event included a facebook cover photo, invitations, flyers, and posters.

Food For His Children is fostering empowerment and community development in rural Tanzania through goat farming.

Design work included expanding their visual brand, while retaining their existing logo. A new website launched to showcase their breathtaking (in more ways than one) photos, videos and stories. We also developed several print and email pieces for promotion of various campaigns.

Design: Jennie Soucheray // Copy: Mill City Creative // Photography: Asante

The Capella University blog covers career information, student success stories, industry research and Capella news. It’s a hub to dive deep and get insights that will help guide career and education decisions for prospects, students and alumni. Users reach the site by natural search or links from content within capella.edu.

It was launched in 2014. I redesigned the blog in 2017 to have more of an identity, modeling after Capella’s visual identity. It is an enhanced user experience (some key pages were added and cross promotions to other blog posts allowed for longer engagement on the site) and was designed to be easier to read on mobile.

On occasion, a blog post will feature an infographic or illustration to which the other designs on this page served.

Design: Jennie Soucheray // Copy: Various writers // Content Strategy: Becky Ewert